Brand identity for London based yoga studio ‘Samsara’

 

Year: 2013
Client: Samsara Mind and Body
Project: Brand identity, website and promotional materials

Samsara is London based yoga studio that we work with since it’s very beginnings. Thanks to clear vision of the studio owner it was easy to understand in which direction we should lead brand identity. According to accent Tibetan belief, Samsara is one continuous flow of energy, this explanation helped us to create strong and unique foundation for studio’s visual language. We’ve created dynamic identity that trough visually appalling graphic elements represents continuous flow of energy. Afterward we applied whole identity on corporate papers, promotional material and website where in combination of photography gives that sense of calmness.