Brand identity and app design for “Buildcon”

Client: Buildcon
Project: Brand Identity, App Design

Belgrade’s most perspective start up asked us to create their brand identity. We tuned in when Buildcon was just an idea, so crafting and molding the design came naturally. Buildcon is a web and mobile app for task management at construction sites. Our approach was strategically set up – through brand positioning research, we defined the target group, method of communication, and therefore set the foundation for further development of brand identity.

We needed a name that clearly associated the company and the product itself with target industries – “Buildcon” fit the description seamlessly. Graphic design of the trademark sign and logo was carefully created in order to allow further implementation and future use. Building blocks that make up the logotype associate with the development and construction process, and arranged in such a way, they send out a message of constant progress. You can try this app at www.buildcon.org