Brand identity design and packaging for the “Fortune Cookie” brand


Client: Fortune Cookie Says
Project: Package Design

The business idea behind the company “Fortune Cookie Says” is for the Fortune Cookie brand to appear in retail, mainly restaurants and cafes. We were hired as part of strategic brand positioning and creating visual identity and packaging design. The product itself, intended mainly to the young and middle aged population that purchase what they love, and not only what is necessary, who want to be amused and have fun, breaking their daily routine.


The basis of the brand idea is “Inspiring a Positive Day” around which we wanted to build a all-embracing communication. The logo was designed containing the familiar emoticon smiley and letters that communicate on a personal level.Packaging design was done as so to inspire how one spends their day though positive words, utilizing boxes and pouches containing the cookie.